Nielsen
Audience is everything.
Overview
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. The company offers a wide range of services, including audience measurement for television, radio, and digital platforms, as well as consumer purchasing behavior and retail measurement. Nielsen's data is a critical tool for media companies, advertisers, and consumer goods companies.
āØ Key Features
- Audience Measurement (TV, Radio, Digital)
- Consumer Behavior and Purchasing Data
- Retail Measurement and Sales Data
- Marketing Effectiveness and ROI Analysis
- Media Planning and Optimization
- Gracenote Content Metadata
šÆ Key Differentiators
- Gold standard for television audience measurement
- Comprehensive view of consumer behavior across media and retail
- Long-standing reputation and industry trust
Unique Value: Provides a trusted and comprehensive understanding of what people watch and buy, enabling better business decisions in the media and consumer goods industries.
šÆ Use Cases (5)
ā Best For
- Measuring the viewership of a television show
- Understanding the market share of a consumer product
- Optimizing advertising spend across different media channels
š” Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media sentiment analysis
- Small businesses with limited research budgets
š Alternatives
Offers a more established and widely accepted standard for audience measurement, particularly in television, compared to many newer players.
š» Platforms
š Integrations
š Support Options
- ā Email Support
- ā Phone Support
- ā Dedicated Support (Custom tier)
š Compliance & Security
š° Pricing
Free tier: NA
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